| Olga Gvozdeva former vogue editor & fashion brand founder |
· Creative Direction · fashion production · Brand & GTM Strategy· PR & Partnerships · Retail & E-commerce · Product Development
Brand, creative and commercial strategist with 12+ years across fashion, media and consumer brands. Background combines 8 years as a VOGUE Fashion Editor — including first-hand experience working with LVMH, Kering, Prada and other global fashion houses — with hands-on experience building and operating a European fashion brand* across strategy, creative direction, PR, retail, e-commerce and product development
* No longer involved in the day-to-day operations of the brands (SALT&WAVE and S&WLAB). Brands currently transitioning to new ownership.
creative direction
& fashion production
Launched and built own brand in the EU from the ground up in 2023, defining its visual language and creative direction across campaigns, e-commerce, social and brand identity
Previously, across 8 years at VOGUE, art-directed international editorial and branded productions, leading complex cross-border shoots for major advertising clients. Managed productions end-to-end — from creative brief, sample coordination and fashion logistics to talent and crew casting, location approvals and on-set direction — working with creatives including Patrick Demarchelier, Carlijn Jacobs, Natalia Vodianova and Irina Shayk
From the archive — a glimpse behind the scenes of projects
| Press & Strategic Partnerships Built own brand visibility through press, securing coverage across VOGUE France, VOGUE Italia, VOGUE Germany, VOGUE Spain, ELLE France and ELLE Scandinavia, influencer partnerships, including Leonie Hanne, and collaborations with premium French beauty brand Caudalie This work built on 8 years at VOGUE, developing a strong understanding of how media, brands and PR teams work together. Was closely involved in VOGUE Fashion’s Night Out events, fashion shows and brand activations — working across teams, partners and production |
Brought own brand into leading international press
brand GTM STRATEGY
& retail
Built own brand’s retail presence across Europe through partnerships with KaDeWe, FARFETCH, LuisaViaRoma, Printemps, Anthropologie, ILLUM and ABOUT YOU. Led wholesale relationships, commercial negotiations and account development across key European markets
Previously, at VOGUE translated the publication’s global identity into a locally relevant editorial and cultural presence — shaping seasonal content strategy and adapting international fashion narratives for the market
Brought own brand to premium marketplaces and retail platforms
| DTC & E-commerce Built the DTC e-commerce channel for own brand, shaping the online customer journey from acquisition to retention Regularly analyzed customer-level data — LTV, AOV, repeat purchase rate — to inform inventory and marketing priorities across audience segments and creative formats Managed inventory and seasonal planning across product categories, including purchase orders and stock planning. Used sales data to manage budgets, unit economics, CAC/AOV modelling, contribution margin and P&L planning |
Built and managed DTC e-commerce channel for own brand
Product Development
& Manufacturing
Led product development for own brand, from concept through production — defining product roadmaps, sourcing and materials logistics, sustainability certifications, packaging and launch execution, while coordinating manufacturers and suppliers across Italy, Latvia and China
Developed own collection — from first sketches to samples & final design
| Team Leadership & Cross-Functional Coordination Developed a strong appreciation for collaborative work early in VOGUE career, supervising fashion juniors at the Condé Nast France office and leading creatives — stylists, writers, artists and photographers — across complex editorial productions This experience shaped a collaborative leadership style later brought into building own fashion brand, coordinating cross-functional teams across operations, sales, IT and a network of freelance specialists |
With VOGUE team at Céline — one of my favorite shared moments
photo diary
Welcome to my photo diary
A collection of little moments from along the way: days on set, office corners, fittings, travel, people, places, and the memories that still make me smile when I come across them
I’m always glad to hear from interesting people and projects. I’ll get back to you within 1 business day.
Expertise
· Creative Direction · fashion production · Brand & GTM Strategy · PR & Partnerships · Retail & E-commerce · Product Development
Brand, creative and commercial strategist with 12+ years across fashion, media and consumer brands. Background combines 8 years as a VOGUE Fashion Editor — including first-hand experience working with LVMH, Kering, Prada and other global fashion houses — with hands-on experience building and operating a European fashion brand* across strategy, creative direction, PR, retail, e-commerce and product development
*No longer involved in the day-to-day operations of the brands (SALT&WAVE and S&WLAB). Brands currently transitioning to new ownership
creative direction
& fashion production
Launched and built own brand in the EU from the ground up in 2023, defining its visual language and creative direction across campaigns, e-commerce, social and brand identity
Previously, across 8 years at VOGUE, art-directed international editorial and branded productions, leading complex cross-border shoots for major advertising clients. Managed productions end-to-end — from creative brief, sample coordination and fashion logistics to talent and crew casting, location approvals and on-set direction — working with creatives including Patrick Demarchelier, Carlijn Jacobs, Natalia Vodianova and Irina Shayk
From the archive — a glimpse behind the scenes of projects
Press & Strategic Partnerships
Built own brand visibility through press, securing coverage across VOGUE France, VOGUE Italia, VOGUE Germany, VOGUE Spain, ELLE France and ELLE Scandinavia, influencer partnerships, including Leonie Hanne, and collaborations with premium French beauty brand Caudalie
This work built on 8 years at VOGUE, developing a strong understanding of how media, brands and PR teams work together. Was closely involved in VOGUE Fashion’s Night Out events, fashion shows and brand activations — working across teams, partners and production
Brought own brand into leading international press
brand gtm strategy
& retail
Built own brand’s retail presence across Europe through partnerships with KaDeWe, FARFETCH, LuisaViaRoma, Printemps, Anthropologie, ILLUM and ABOUT YOU. Led wholesale relationships, commercial negotiations and account development across key European markets
Previously, at VOGUE translated the publication’s global identity into a locally relevant editorial and cultural presence — shaping seasonal content strategy and adapting international fashion narratives for the market
Brought own brand to premium marketplaces and retail platforms
DTC & E-commerce
Built the DTC e-commerce channel for own brand, shaping the online customer journey from acquisition to retention
Regularly analyzed customer-level data — LTV, AOV, repeat purchase rate — to inform inventory and marketing priorities across audience segments and creative formats
Managed inventory and seasonal planning across product categories, including purchase orders and stock planning. Used sales data to manage budgets, unit economics, CAC/AOV modelling, contribution margin and P&L planning
Built and managed DTC e-commerce channel for own brand
Product Development
& Manufacturing
Led product development for own brand, from concept through production — defining product roadmaps, sourcing and materials logistics, sustainability certifications, packaging and launch execution, while coordinating manufacturers and suppliers across Italy, Latvia and China
Developed own collection — from first sketches to samples & final design
Team Leadership
& Cross-Functional Coordination
Developed a strong appreciation for collaborative work early in VOGUE career, supervising fashion juniors at the Condé Nast France office and leading creatives — stylists, writers, artists and photographers — across complex editorial productions
This experience shaped a collaborative leadership style later brought into building own fashion brand, coordinating cross-functional teams across operations, sales, IT and a network of freelance specialists
With VOGUE team at Céline — one of my favorite shared moments
photo diary
Welcome to my photo diary
A collection of little moments from along the way: days on set, office corners, fittings, travel, people, places, and the memories that still make me smile when I come across them
CONTACT
I’m always glad to hear from interesting people and projects.
I’ll get back to you within 1 business day.